PHX Feixu, a mid-tier efficacy skincare brand drawing inspiration from the phoenix’s revitalization imagery and the logic of scientific order, has officially debuted its first flagship product—the White Jade Hydrating Enzyme Polishing Mask. Guided by the brand philosophy of “Scientific Order, Skin Revitalization,” PHX Feixu aims to deliver gentle, controllable, and progressive skin improvements based on a stable foundation.
From the phoenix motif to scientific order—ensuring that every renewal is grounded in a solid foundation.
“Fei” signifies the natural radiance that re-emerges after renewal—a hue reflecting the gradual return of vitality; “Xu” embodies science, rhythm, and precision, ensuring that each product’s efficacy manifests at the optimal stage. PHX Fei Xu adopts the phoenix’s rebirth as its conceptual framework, while its core promise lies in scientifically guided skin nourishment. PHX simultaneously aligns with three guiding principles: Process, Harmony, and X-factor. Through its three product lines—P, H, and X—it addresses the diverse needs of various skin types: stabilization, balancing, and advanced care.
White Jade Radiant Enzyme Polishing Mask: a three-step skincare routine for purification, evenness, and radiance.
As the first flagship product embodying PHX Feixu’s science-driven skin care philosophy, the White Jade Radiance Enzyme Polishing Mask offers a three-step care routine—oil cleansing, even radiance, and polishing—designed to address common skin concerns such as roughness, dullness, and enlarged pores.
1. Oil cleansing with optimal oil-water balance: The green tomato extract works in synergy with Polar 50 Bio-Enzymes to provide a refreshing oil-control effect and gentle exfoliation;
2. Even Radiance: Redness-Soothing & Brightening Formula – Manyuening’s four-ingredient botanical complex calms redness and strengthens the skin barrier, while glutathione, niacinamide, and fermented ginseng flower work together to deliver a smooth, luminous complexion.
3. Polishing & Skin Refinement: PDRN and peptide collagen provide hydrating, moisturizing, and elastic skin benefits, while the triple hyaluronic acid complex refines pores.
Authoritative in-person tests conducted by independent institutions demonstrate that after use, the proportion of pore area decreases by 28.15%, the water content of the stratum corneum increases by 52.13%, and the L* value of skin brightness improves by 23.13%. The product incorporates multiple patented technologies, including China’s four-ingredient botanical soothing and repair technology (a Chinese invention patent) and South Korea’s fermented ginseng flower brightening technology (a Korean patent).
Rooted in the South Korean scientific research ecosystem, this approach ensures that scientific knowledge is systematically applied to every single formulation.
Behind our products lies South Korea’s scientific research system, which dates back to 1999: over 25 years of K-Beauty R&D expertise, a research and manufacturing network connecting South Korea, the United States, and China, and services for more than 1,800 beauty brands both domestically and internationally. The CIR Innovation R&D Center in South Korea, staffed by 183 R&D professionals, continuously conducts in-depth research on raw materials, formulations, and dosage forms. Its adherence to quality management systems—including ISO 9001, ISO 22716, and GMPC—collectively provides robust support for the research, development, and manufacturing of our products, ensuring both quality and efficacy.
A fresh start is worth anticipating, but it should be built upon stability and health.
We believe that achieving optimal skin health does not require haste. Its benefits should be clearly visible and have appropriate limits; its rejuvenating effects deserve to be anticipated, yet should be built upon a foundation of stability and health.
PHX: A science-driven approach to guide your skin through its unique rejuvenation journey.
